Negotiating skills are essential for success in real estate sales.
Incredibly, almost unbelievably – most real estate salespeople have never studied negotiation. Research indicates that less than five percent of real estate salespeople have read a book on negotiation. This is disgraceful.
Throughout the world, home sellers are losing millions of dollars due to their agents’ lack of skill in the crucial role of negotiation.
If you sell a property to a buyer for anything less than the buyer could have paid, would have paid or should have paid, then you, as the agent, have not d... Read more