Setting a price for your property is one of the biggest decisions you will make during the selling process. Choosing the right price gives you the greatest chance at selling your home quickly and at the best possible price. Pricing your home may sound simple, but many sellers make a mistake that causes their property to sit stagnant on the market, and reduce the eventual selling price.
This mistake is pricing their property too high. Many sellers are under the impression that they need to add a margin to their home in order to achieve their actual price. Sellers assume that if they add... Read more
If you’re looking to sell a property, presentation is paramount. Here are some top tips from the team at Bruce Harry Real Estate on how to stand out in the crowd and appeal to potential buyers.
First Impressions count
When a buyer approach’s your house, the exterior makes the first impression. Overflowing bins, an overgrown yard and piles of shoes near the front door don’t get a good response – your home needs to look loved and cared for from the very beginning.
Keep it clean
Cleaning your house is a no-brainer. It’s a big mistake to assume buyers can look pa... Read more
Choosing an agent when selling your home is a big decision – this is why many people research a few different real estate agencies before they make their choice. Costs can add up quickly when selling your home, which is why some people consider hiring a discount agent to help cut costs. In theory this might sound like a great idea, but the team at Bruce Harry Real Estate have explained why this could end up costing you a lot more money in the long term.
What is a discount agent?
You’ve probably heard agencies boasting of their capped commission or offering the lowest fees in... Read more
You guys went above and beyond to support us through our first home sale and we really appreciate all the hard work that went into the sale of our home.
Anyway, here goes:
We engaged the team at Bruce Harry Real Estate to sell our home and we are so glad we did. Selling our first home was a daunting experience for us, but the whole team made sure the process enjoyable and stress-free from start to finish. They are honest, approachable, knowledgeable and so good at what they do. Our home was sold within weeks of being on the market and for a great price. Thanks team, you truly exceeded our expe... Read more
Would you go out and leave your home open and unattended? Would you let people you don’t know wonder through your home amongst all your possessions? Of course NOT! Then why do these basic no no’s go out the window when you decide to sell?... Read more
Open homes seem great, you think “wow look at all the potential buyers interested in purchasing my home”. When in reality you have no idea who these people are, if they are genuine, if they can afford your home or even if they are actually looking to buy a home. These “buyers” could simply b
Price ranges are ‘Bait” strategies which use a false low price to attract buyers.... Read more
The price range method comes in a variety of names – By Negotiation; Offers Over, Price Guide. They all undersell your home.
Say you want $300,000 for your home. The agent will suggest that your home display; Price Range $275,000 – $325,000. The agent will say “lots of buyers” will be attracted by this lower price and then willingly pay the higher price. Bait prices which are supposed to hook buyers, actually hook seller
Have you thought of selling your home at auction? Have you done your research about auctions?
Auction is the worst method of selling your home. It gives you a lower price and exposes you to tremendous risk. Thousands of auction victims know the pain of expecting their homes to sell for a high price, only to be forced into accepting a low price at auction. The aim when selling your home is to get the highest possible price. At an auction the agents know your lowest possible price that is the ‘Reserve’ – they do not know the buyers highest price.... Read more
If there are two buyers at the auction an
... Read more
Choosing the right agent is crucial if you want to get the highest price for your property with the least amount of stress.
Here at Bruce Harry Real Estate we pride ourselves on achieving the highest possible price for our vendors!
If you do not trust the agent, don’t hire that agent. A major ingredient in any relationship (business or personal) is TRUST! Before you choose your agent, ask as many questions as you can, check their written and online reviews, ask for a guarantee, test their negotiating skills and ask yourself the BIG question; Do I feel comfortable with this person handling t
Here is a definition of conditioning:
A Systematic process employed by Real Estate Agents for communicating bad or negative news to the Vendor’s to drive down their price expectations, after the agent has received the listing.
When selling Real Estate in Holland Park, speak with us – an ethical approach to Real Estate with no conditioning tactics.
Conditioning is most easily identified in circumstances where the agent bombards you with negative news about your home, usually disguised as buyer feedback. You know you are being conditioned when the agent offers few solutions other... Read more